More information?
Do you want to know more about our experience with developing a business plan or case? Then please contact Maarten van Dongen, tel +31 33 434 0404, or e-mail.
The question
The ambitions of the service providing company is to develop its own patented chromatography technology further, to commercialise this and to increase its profitability as a product company. Before making the necessary investments, they asked InnoTact to execute a sound market study. The results of the market study formed the basis for the decision to adjust the company’s strategy, and the decision was also made to make the company a spin-off of Unilever. InnoTact was asked to draw up a solid business plan for a new independent company in order to facilitate a well-deliberated substantiation of both of these crucial steps.
What InnoTact did
We presented our client with a clear image of how they could realise both of these business ambitions. We developed a blueprint for the new, independent company based on our understanding of the chromatography technology and the market knowledge we have accumulated in the meantime. We presented all aspects of the new company step-by-step: from marketing, competitors, strategy and earnings model to operations, organisation and financing. In addition to providing an overview of opportunities and threats, we also charted potential cooperation partners. The power of InnoTact was in the combination of strategic vision and the practical conversion into operations and organisation.
The result
The client used the business plan to implement its new strategy in a substantiated manner, and just as important, the independence of Unilever. Sufficient financing to implement this important step was secured shortly after the business plan was drawn up. The client has now grown into one of the successful life sciences ‘product’ companies in the Netherlands.
Back to overview of the cases
Cases
- Developing business cases PSI
- Outlines LS Amsterdam Metropolitan Area
- International benchmark of bio-clusters
- Life Sciences sector in India
- Expertise centre Environmental Toxicology
- Interim evaluation IOP Genomics
- Carbohydrate Competence Center
- Industrial bio-processing in the north of the Netherlands
- Business case TI Pharma Mondriaan project
- Life Sciences sector in the Netherlands
- Technology platform microbial detection
- Evaluation BioPartner programme
- National technology platform drug discovery
- Strategy Cilian, German LS company
- Business plan spin off Unilever
- SME - Technology scan