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Expertise centre Environmental Toxicology VITO (Belgium)

The expertise centre Environmental Toxicology of the Flemish Institute for Technological Research (VITO) has been a research organisation with a primary focus on the government since it was founded.

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The question

In 2003, the centre set itself the objective of repositioning, through:

  • substantial expansion of contract research;
  • more valorisation of knowledge by means of patents and licences;
  • more valorisation by means of spin-off activities;
  • more cooperation in public-private consortia.

The expertise centre asked InnoTact Consulting to provide guidance in this process, in particular by studying the private market and indicating where, how and with which tools they should respond to this market demand. They also requested the assistance of InnoTact during the repositioning process.

What InnoTact did

InnoTact initially executed a thorough internal analysis of the expertise centre in order to obtain an independent, clear and up to date overview of available knowledge (patented or otherwise), expertise, skills and infrastructure. The insights we obtained during the many interviews, visits, project analyses and publications enabled us to reach a clear-cut definition of the existing products and other potential ‘products’ of the expertise centre. Using these insights as the basis, InnoTact studied the private market, projected market sizes and relevant trends and developments for the expertise centre enabling them to visualise the most interesting market segments.

The result

Based on the internal analysis, an up-to-date overview of key competitors, a SWOT analysis of the expertise centre and the charted market segments, we were in a position to set the correct priorities and deepen the most promising market segments together with the expertise centre. The expertise centre was then in a position to independently and successfully execute the further repositioning based on an overview of the most promising buyers.

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